Maybe you’ve dipped a toe into the murky Twitter waters before and walked away confused. Maybe you just don’t have the energy for yet another social network. Maybe you just want to find out more.
As tempting as it is to assume everyone knows the basics, plenty of people don’t, so let’s start at the beginning. Skip over this bit if you’ve ever posted on Twitter before.
- It’s a social networking site.
- Once you’ve set up an account with a username, you can post (or ‘tweet’) text or pictures or video so long as it’s done in 140 characters or less.
- You ‘follow’ other people to track what they say on your home timeline.
- In turn, some people will (hopefully) follow you, to see what you’re saying.
- Some people use #hashtags in their posts. You can click on these to find more people talking about the same thing.
If you’re reading this it’s because you want to know how Twitter applies to business.
It’s pretty simple:
- It’s free. That alone doesn’t mean much, but it’s free and it’s relatively easy to get a good return on your time.
- You can get your brand in front of a bigger audience. As with any online activity, you will reach a different set of people through Twitter, compared to the customers you normally see through traditional marketing. More eyes on your brand is always a good thing.
- Perhaps you work within a specific geographic area and think you don’t need to reach out to ‘the web, whatever that is’. Wrong: going online and on Twitter in particular makes it even easier to engage with local people. Find the Twitter feed of your local paper and click the link to all the people who follow it. Follow them all. Some will follow you back. Do the same with other local businesses.
- Twitter is not Facebook: Facebook is about connecting with people you know – people you may not share lots with now, but did at some point in the past. Twitter is essentially the opposite. It’s about following people you share interests with. You can follow celebs or local businesses without having to be ‘friends’ with anyone.
- Twitter is an opportunity to head off and address customer complaints before they escalate. You can search for your business name and see what people are saying. Chat if it’s positive, try to fix things if it’s negative.
As for what else you can do on Twitter, it can include any and all of the below:
- Posting about business news
- Revealing special offers
- Engaging with your follower list by responding to Tweets and conversations
- Sharing excitement over new products/deals
- Promoting events
- Doing Q&As
- Responding to any queries or mentions
- Listening to your customers to spot trends
- Learning about your market
- Linking to your website to drive traffic.
Many people have multiple Twitter accounts – one for personal use, and another for business. Or several business accounts. But at the beginning, focus on one and see how you get on. And if you need any help, get in touch with 155 Creative.
Ready to Tweet yet?
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