To follow on from our last blog – ‘Responsive Sites’ (works on smartphone, tablet and desktop machines) new research, undertaken by Ofcom has found that 54% of UK households now own a tablet device, up just 2% from 2011.
Not a great increase? Well, that 54% equals approximately 12.5 million homes – maybe you think slightly differently now?
That’s 12.5 million potential homes browsing your business site. Still think it doesn’t matter that your site isn’t responsive?
With the ease at which people now gain access to the web how can you not have a website that is not responsive?
The UK launch of Apple’s iPad in May 2010 and its popularity led to a flood of similar devices throughout the market and changed the way designers now think about constructing client websites. Creative agencies can no longer sit focusing their time, energy and skills at the desktop device alone. They have to consider all three platforms and this may be the opposite of how people think it works.
At 155 Creative we consider the audience via phone, tablet and then desktop. If you are currently working with a creative agency that doesn’t do this then you are probably with the wrong one… you can get in touch with us now if you like ☺
Consider the statistics below:
• 64% of people aged 35-54 own a tablet with the trend looking set to continue.
• 21% of households currently without a tablet told Ofcom they were likely to get one within the next 12 months.
• 71% of children aged 5-15 had access to a tablet at home by the end of 2014.
• 34% of children aged 5-15 also have access to their own device, rather than that of a family member.
• 11% of 3-4 year olds now own their own tablet to keep them entertained.
• 37% of adults use a tablet to go online at home.
No matter your audience, you can no longer ignore the fact that millions of people are viewing your brand/business on devices other than what many still consider the traditional means – the desktop computer. It is fair to say that there is no longer a traditional format. All mediums must be covered if you are to survive in what will be a competitive market no matter what it is!
“In just five years, tablets have become a must-have device for millions of UK households,” said Kate Reeve, Director of Consumer Research at Ofcom. “We’re using them to catch up with the news, watch our favourite soaps and keep the kids entertained, with around one in three 5-15 year olds having their own tablet.”
You may think that our blogs are a sales pitch and you would be right, to some extent they are. But they are also our way of highlighting problems we encounter everyday with businesses stuck in a timewarp and unaware of a potential new pool of clients.
If a company was offering you the chance to better your users experience, increase mobile and tablet sales, stop potential customers from leaving your out dated and tired site then surely it is in your interest to get in touch?
At 155 Creative we want to build strong, lasting partnerships with people and clients, we don’t pretend to be experts in every market – just our own.