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Website Design

The importance of having a website

July 21, 2017 - Responsive Website Design, Web Design, Websites - , , ,

When you meet businesses today it is astonishing that so many of them STILL don’t have a website. You would think that in this age of technology everybody would know how important a website is for all aspects of a business. Clearly that is still not the case. A business without a website is missing out on one of the most powerful first impression and marketing tools that will ever be available to them.

Without a website how are people going to find you? These days most people will go online and research products and companies before they make any decision or purchase, if you don’t have a website you are missing out on all of this interaction and potential business. Even if people don’t buy your service or product online they are still likely to research it online so you have to have a website so these people can learn about your business.

Websites are also hugely important because it helps you establish credibility as a business. Most people just assume that companies have a website since the vast majority do, at least the vast majority of ‘big’ companies do. There are actually still small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer potential customers to, the perception will be that you are a small time company that does not take their business seriously.

Websites not only give you credibility and a point of contact but also help to give the impression that your company is bigger and more successful than it may actually be. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. Whilst not always easy it is certainly achievable! This is why a website is even more important for a small/medium sized business than a big one, it tends to level the playing field.

Clearly there are still a lot of businesses that do not have websites (if you are one of these you know you should be talking to us right now!!). There are various reasons for this but mostly it comes down to the belief that they are expensive. During meetings it is staggering how many business owners believe a website will cost them thousands upon thousands of pounds. In truth a website can be built for every budget and if you are on a tight budget there can still be a solution to give you the online presence your company so desperately needs. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products is more than enough.

155 Creative specialise in designing websites for every budget and we pride ourselves on finding the solution that is right for you.To speak to us today regarding a free consultation contact info@155creative.co.uk