If you have a business of your own, you probably excel at its main focus. So if you’re a computer reseller you probably know a bit about hard drives, if you’re an accountant you know your numbers, if you own a nursery you understand children…
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You can receive great publicity and create priceless goodwill by sponsoring a local sports team – but that idea hadn’t even entered our thought process, until we had already agreed a partnership with Hertford Heath FC. At the time we felt it was simply the…
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A Pokémon Go case study Every now and then a seemingly random craze takes off. A few months back it was Pokémon Go – the new mobile game that saw teens and nostalgic thirty-somethings alike take to the streets in search of strange virtual creatures…
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