If you have a business of your own, you probably excel at its main focus. So if you’re a computer reseller you probably know a bit about hard drives, if you’re an accountant you know your numbers, if you own a nursery you understand children…
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A lot has changed over the last 20 years. Marketing used to mean shop windows, magazine advertising, word-of-mouth. Tangible, physical pictures; videos; people speaking to one another face-to-face. Trying to keep your customer details in some kind of unwieldy database. Maybe doing a mail-out to…
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The name gives it away – Pinterest is all about creating a set of virtual pinboards. In other words, it’s a bookmarking tool. It enables people to save the web ‘stuff’ they like for later in one convenient place, by using a Pinterest browser button….
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At first glance, Instagram isn’t the most obvious business tool out of the top social media networks. It’s all pictures, isn’t it? Well, yes. And pictures truly can be worth more than a thousand words. Instagram gives you a brand new audience, more visually orientated,…
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If Facebook is about old friends and Twitter is centred around your interests, then LinkedIn is the social network that’s all about doing business. Here, your profile is essentially your CV and people you ‘connect’ with are more likely to be someone you’ve worked with…
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