“If only more people came to my website.” We hear this a lot. Everyone wants more visitors, whether it’s for turning those people into customers, or getting them to click adverts.
And in 99% of cases there’s nearly always something you can do to increase those numbers. No, let’s make that 100% because one of the easiest things to do is add more content to your website and everyone can do that, even if it’s only a blog post or a new product description.
The more content you have, the more pages search engines can point to. The more content you have, the more people can share it on social media. The more content you have, the more people can forward it to their friends. You get the gist.
No matter the business you have, or the service you provide, there will be something you can add to your website. Just think, what would your customers find useful? What might they search for? You won’t lose sales providing this information, in fact you may increase them.
That’s just one way to get more visitors.
Make sure you’re responsive
Is your website mobile friendly or responsive, meaning that it looks good regardless of what device people are using?
Ideally, when you’re on mobile or tablet you should see a version of your site that is essentially the same as the desktop version, but with certain elements redesigned so that it’s readable and accessible even on a very small screen.
If you don’t have a smartphone or tablet, check by making the internet browser screen on you computer gradually smaller. As it shrinks down the design will change if you have a responsive site. It used to be fashionable to have a separate URL for mobile visitors, but Google isn’t so keen on that method any more.
We specialise in creating responsive websites for our customers and can cater for your needs whatever the requirements. Drop us a line if you need any help!
Don’t forget marketing
Believe it or not, some people think they don’t have to bother with marketing. In very broad terms we mean advertising or promoting your business in any way, whether it’s through print adverts, brochures, web adverts, email newsletters, and so on. Each can add value to your business. More importantly for this topic, your website address should be on anything you create if you want more visitors – otherwise people might assume you don’t have a website.
Perhaps you’re the expert in your field but not an expert in design or marketing. Don’t worry, because you can outsource whatever you need to people like us.
Get on social media
Social media can be an excellent way to promote your website. It’s useful to have a presence on either Facebook or Twitter (or both) at the very least. It’s free, as well as being a quick and easy way to communicate to the world at large. Take advantage!
Follow other people in your field, potential customers and others you’re interested in. Every time you link to your site, think about how you’re going to make people want to click that link.
Similarly, don’t feel you have to make every post or tweet a direct link. Sometimes you want to be obvious, sometimes you just want to increase your brand presence. As long as your web address is in your profile information, visitors will be able to find it if they want to.
LinkedIn can be a good use of your time too, and even Instagram or Pinterest if you work in a field where you might be able to take nice photographs.
ANALYSE WHAT WORKS
If you want to grow, a final tip is to look at what is already working and do more of it. Go to Google Analytics (assuming you have it set up) and find out what your most popular content is. Look at the Behaviour section to find the list of top pages in any particular period and see what might be worth covering from another angle. Look at your referrals to see whether your visitors are mostly coming from Google Search or Facebook and Twitter and then you can focus your energies on what is doing well or where you could be doing better.
And if you still don’t know what to do, give us a call now at 155 Creative. To speak to us today regarding a free consultation or to find out how we can help your business, contact firstname.lastname@example.org or call 01992 275626. We look forward to hearing from you.