Why should your business be using digital marketing?
It’s simple. You’re either:
- Using digital marketing already
- Don’t realise you’re using digital marketing
- Scared of digital marketing
- Or just don’t care about it.
If you fall under 1) Fantastic! Maybe there’s something you could do better, but isn’t that true for everyone?
2) Figure it out, because while you might feel some satisfaction from accidentally doing the right thing, there’s a difference between doing it right and doing it better. There’s always a way to improve what you’re doing.
3) Don’t be. It is a big topic, but it can be boiled down to using digital technology to reach out to consumers and businesses. It can involved some complicated stuff, sure. It can also be really straightforward. Don’t ignore the unknown, do a bit of research and see how it can apply to you.
4) This is just sad. If you have a business of any sort, you need to care about how it’s marketed. Digital marketing is a vital part of that. If you think you don’t care, what you’re really saying is you don’t care about your business. Because why wouldn’t you want to take advantage of the whole online universe that’s out there? If you truly don’t care, why be in business at all?
There is an entire world out there that you can’t reach through old-school, traditional every-day marketing measures.
It’s getting harder to rely on high street footfall alone. There might be people in your town who don’t visit you or call you because there’s no awareness or relationship. Seeing your brand online, in whatever form, from Twitter to emails, can change that. It actually hurts your reputation if you’re not part of the online conversation. You won’t be discoverable, and people who are aware of your business will wonder why you’re not more active online. Engaging with these would-be customers will make a huge difference.
You also can’t forget the vast quantities of useful data you can get through digital marketing that will enable you to reach out to people more intelligently and to convert more leads into purchases.
Bury your head in the sand if you want, but you’ll be missing out.
If you want to get involved, get a simple website – seriously consider making it an ecommerce one if you sell any products – and make sure your business is represented on the top social media networks (which means Twitter and Facebook at the very least, for now). Start reading and learning. Watch what your competitors are doing and then do it better yourselves. And if you struggle at any stage along the way, we at 155 Creative will go on the journey with you.
To speak to us today regarding a free consultation contact firstname.lastname@example.org