Contract publishing essentially means working with a partner to create published products that will benefit your business.
This could include leaflets to promote your latest sales, a pamphlet for an event running next month, business cards to take to the next big expo, or a magazine for a client.
Each product will – or should – have a key benefit such as increasing brand awareness, increasing customer reach, inspiring customer loyalty, encouraging cross-selling of products, improving attendance at an event, increasing your reputation, attracting new leads, bringing in revenue and so on.
Producing a leaflet or magazine, for example, gives you something you can send directly to a set of targeted customers. Instead of buying an advert in an appropriate magazine and hoping the right eyes land on it, you can print your own product and give it or post it directly to your customers. This can be hugely effective!
You might need help for any number of reasons, but it could be that you don’t have the time or resource to do it yourself in-house, or that doing it would mean enormous hassle and horrible deadlines. Perhaps you have designers, but no writers, or writers but no designers. That’s why you outsource it instead.
What’s absolutely key is that you must retain absolute control of your product. That’s why, when you choose a partner for contract publishing, it must be someone you can trust and rely on, just as you expect your customers to rely on you. You will want to retain final control over your product. Your partner is working with and for you – not taking over.
So choose carefully and find experts who can easily assess what you need and deliver it in a timely manner.
At 155 Creative, we can:
- Negotiate with printers
- Work out timescales
- Supply worry-free work
- Suggest the best formats for your product
- Offer creative design with a fresh perspective on your business
- Give you a time-saving, when you’re feeling time poor
- Provide expertise when needed
- Supply experienced copywriters
To speak to us today regarding a free consultation contact email@example.com