With the news that Twitter is to relinquish its trademark 140 character limit comes the realisation that it’s an end of an era for certain aspects of social media marketing.
Like other users and marketers, we have had to develop and hone a unique skill – the ability to deliver a message direct and to the point… in under 140 characters! A skill that we now take for granted but one that took time and considerable effort to develop and understand.
With the indication from Twitter CEO and Co-founder, Jack Dorsey that the 140 limit will be scrapped and delivery of long-format content introduced, comes the realisation that the skill of developing clear and concise marketing messages could slowly become a thing of the past!
We’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it. Instead, what if the text…was actually text? – Jack Dorsey, Twitter CEO & Co-founder
The origin of Twitter’s character limit goes right back to its launch in 2006 and therefore the way we have always delivered our marketing is different to every other social platform. There is no choice but to be concise, a marketing message, photo, video, link and hashtags all had to fall within the 140 characters.
The general consensus seems to be that the limit will be the much much larger – 10,000 characters in fact. This makes sense considering that’s the same character limit on direct messages. Indeed, Twitter has already quashed the 140 character limit on their own direct messaging service.
Despite the fact that the 140 character limit will go, the craft and valuable skill that is creating the correct message direct and concisely will hopefully stay. Twitter should have taught us all that there is almost always a way to shorten what we want to say – especially in today’s digital world where people absorb so much information so quickly and we fight for clients attention.
What does that future of twitter look like then? Well we guess time will tell but our first thoughts are that it will become utilised for detailed Microblogging. After all, there will be no need to direct people via a link with such a large character count.
Maybe it was just us, but the character limit was one of our favourite aspects of Twitter. It is a heavy heart that we see it disappear… eventually!
If Twitter has taught us one thing, it was that short can be good.
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